Faaez Samadi
Aug 14, 2018

We’re about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

Throughout a conversation with Andrew Clarkeat the time of the interview Mars global CMO but now global president of Mars Wrigley Confectioneryone word and one phrase recur balance’ and test and learn’.

These are two fundamental principles for the marketing head of one of the world’s biggest advertisers, and as the interview continues it’s clear they can be readily applied to almost any aspect of the modern advertising, marketing and communications landscape.

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