Staff Reporters
Apr 23, 2019

Warc details 'best of best' campaigns, agencies for APAC and ANZ

See the top 5 campaigns for creativity, media and effectiveness, as well as the top 3 agencies, networks, brands and advertisers.

Warc details 'best of best' campaigns, agencies for APAC and ANZ

Mindshare Shanghai is the top agency in APAC and Colenso BBDO Auckland wins the same title for ANZ, according to just-released rankings from Warc.

The organisation has released region-specific details on its 'Best of the best' ranking, which was unveiled in March. Specifically, Warc has detailed the following for both the APAC and ANZ regions:

  • The top 5 campaigns for creativity, media and effectiveness
  • The top 3 agencies and agency networks
  • The top 3 brands and advertisers

 The rankings are part of the WARC Rankings, successor to the Gunn Report and WARC 100, which tracks results in award shows around the world. Reports from Warc are available for download for ANZ and APAC, as well as other regions.

The APAC and ANZ results released today follow:

APAC

Top five campaigns for creativity

Rank Campaign title Brand Primary Agency
1 No Conditions Apply - Sindoor Khela The Times of India FCB Ulka Mumbai
2 Blink to Speak Asha Ek Hope Foundation TBWA\India Mumbai
3 Hot & Spicy KFC Ogilvy Hong Kong
4 Green Light Run Pure Boost TBWA\Hakuhodo Tokyo
5 MyStraw Banana-Flavored Milk Innored Seoul

Top five campaigns for media

Rank Campaign title Brand Primary Agency
1 Turning KFC into Gamers' Playgroud KFC Mindshare Shanghai
2 Hijacking the Largest Shopping Festival in the World Uniqlo Mindshare Shanghai
3 Nayi Soch-New Thinking Star Plus Mindshare Mumbai
4 24 Hour Doctor Lifebuoy PHD Shanghai
5 Pocket Dentist Colgate Red Fuse Communications Mumbai

Top five campaigns for effectiveness

Rank Campaign title Brand Primary Agency
1 Let's Make Viral Products Instead! Carvaan The Womb Mumbai
2 Healthy Hands Chalk Sticks Savlon Ogilvy Mumbai
3 India's Newes Status Symbol Harpic McCann New Delhi
4 Dead Whale Greenpeace Dentsu Jayme Syfu Makati / Dentsu X Makati / iProspect Makatki
5 Last Laugh Indian Association of Palliative Care Medulla Communications Mumbai

Top three agencies

Rank Agency Total Score
1 Mindshare Shanghai 276.0
2 Ogilvy Mumbai 177.8
3 FCB Ulka Mumbai 128.9

Top three agency networks

Rank Agency Network Total Score
1 Mindshare Worldwide 576.8
2 Ogilvy 530.8
3 McCann Worldgroup 508.4

Top three brands

Rank Brand Total Score
1 KFC 188.3
2 Uniqlo 138.7
3 Harpic 137.5

Top three advertisers

Rank Advertiser Total Score
1 Unilever 332.4
2 Yum! Brands 198.7
3 Reckitt Benckiser 186.6

 

AUSTRALIA AND NEW ZEALAND

Top five campaigns for creativity

Rank Campaign title Brand Primary Agency
1 Palau Pledge Palau Legacy Project Host/Havas Sydney
2 Project Revoice The ALS Association BWM Dentsu Sydney
3 SelfieSTIX Pedigree Colenso BBDO Auckland
4 The Child Replacement Programme Pedigree Colenso BBDO Auckland
5 Fight For Territory Steinlager DDB Auckland

Top five campaigns for media

Rank Campaign title Brand Primary Agency
1 Beer Bottle Sand DB Export PHD Auckland
2 The Wentworth Rat Foxtel Mindshare Sydney
3 Dundee - The Son Of A Legend Returns Home Tourism Australia UM New York / UM Sydney
4 Aussie News Today Tourism Australia UM Sydney
5 Palau Pledge Palau Legacy Project Host/Havas Sydney

Top five campaigns for effectiveness

Rank Campaign title Brand Primary Agency
1 The Child Replacement Programme Pedigree Colenso BBDO Auckland / Starcom Auckland
2 Made Possible By Melbourne University of Melbourne McCann Melbourne
3 The Hearing Test In Disguise Cochlear CHE Proximity Sydney
4 Hello in Elephant David Sheldrick Wildlife Trust whiteGREY Sydney
5 Tap For Your Town Mastercard McCann Sydney

Top three agencies

Rank Agency Total Score
1 Colenso BBDO Auckland 351.8
2 Host/Havas Sydney 288.3
3 BWM Dentsu Sydney 211.8

Top three agency networks

Rank Agency Network Total Score
1 BBDO Worldwide 866.1
2 Dentsu Aegis Network 310.0
3 Havas Creative Group 288.3

Top three brands

Rank Brand Total Score
1 Pedigree 274.7
2 Palau Legacy Project 258.0
3 The ALS Association 189.5

Top three advertisers 

Rank Advertiser Total Score
1 Mars 289.7
2 Palau Legacy Project 258.0
3 The ALS Association 189.5

 

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