The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.
107 finalists from 11 APAC territories have made the cut, with winners to be announced in September
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