effectiveness

Mar 1, 2021

Tangrams Strategy and Effectiveness award winners for 2021 revealed

Mindshare and The Monkeys scoop up the most metal, with BMF taking the sole platinum.

Feb 24, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Feb 16, 2021

How Jollibee's Arline Adeva gauges effectiveness

Ahead of the Tangrams shortlist and winners announcements, we ask the 2021 jury member how she gauges effectiveness in her own work at the Filipino fast food giant and in the campaigns of others.

Jan 7, 2021

Creating a cult of creative effectiveness

McCann Worldgroup's global president and chief strategy officer argues that creativity and effectiveness must go hand in hand.

Nov 20, 2020

How to find your way in digital measurement

Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.

Nov 16, 2020

Twitter Top 10: To the point in two seconds or less

By making their points quickly, Spotify, Hyundai, Skinsista, BMW, Netflix, State Bank of India, Pepsi, Julia's Herb, LinkAja and Optus made the list of the most effective APAC video ads in October.