effectiveness
Tangrams Strategy and Effectiveness award winners for 2021 revealed
Mindshare and The Monkeys scoop up the most metal, with BMF taking the sole platinum.
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
How Jollibee's Arline Adeva gauges effectiveness
Ahead of the Tangrams shortlist and winners announcements, we ask the 2021 jury member how she gauges effectiveness in her own work at the Filipino fast food giant and in the campaigns of others.
Creating a cult of creative effectiveness
McCann Worldgroup's global president and chief strategy officer argues that creativity and effectiveness must go hand in hand.
How to find your way in digital measurement
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
Twitter Top 10: To the point in two seconds or less
By making their points quickly, Spotify, Hyundai, Skinsista, BMW, Netflix, State Bank of India, Pepsi, Julia's Herb, LinkAja and Optus made the list of the most effective APAC video ads in October.
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