effectiveness

Jan 5, 2022

Decoding Creativity x Effectiveness: In conversation with Graham Drew

The chief creative officer at Grey Malaysia discusses 'Your Plastic Diet', a gold winner in the Tangrams Strategy and Effectiveness Awards at Spikes Asia.

Nov 24, 2021

Decoding Creativity x Effectiveness: In conversation with Ian Mackenzie

Spikes Asia talks to the chief creative officer about the Creative eCommerce Spike-winning campaign, 'Publicly Traded'.

Nov 10, 2021

Decoding Creativity x Effectiveness: In conversation with Rahul Mathew of DDB Mudra Group

Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'.

Nov 2, 2021

Sometimes the old ideas really are the best

There are 48 ways to transform creativity. Here’s number three – use an old idea.

Oct 14, 2021

Third of budgets wasted due to poor briefing and bad comms: IPA study

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Apr 14, 2021

These 20 ads were the most effective of 2020: Kantar

Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.