McCann Worldgroup's global president and chief strategy officer argues that creativity and effectiveness must go hand in hand.
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
By making their points quickly, Spotify, Hyundai, Skinsista, BMW, Netflix, State Bank of India, Pepsi, Julia's Herb, LinkAja and Optus made the list of the most effective APAC video ads in October.
Ample research is available to devise a set of principles that can help brands maximise their online media spend and capture user attention, writes Inskin Media's Asia sales director.
Brand measurement must evolve to continue justifying upper-funnel investment
Anita Kanal, Ken Mandel, Richa Goswami and Sindhuja Rai will lead the juries for the Effectiveness, Data & Analytics and Ecommerce, Digital Strategy, and Media Strategy streams, respectively.
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