effectiveness
Decoding Creativity x Effectiveness: In conversation with Graham Drew
The chief creative officer at Grey Malaysia discusses 'Your Plastic Diet', a gold winner in the Tangrams Strategy and Effectiveness Awards at Spikes Asia.
Decoding Creativity x Effectiveness: In conversation with Ian Mackenzie
Spikes Asia talks to the chief creative officer about the Creative eCommerce Spike-winning campaign, 'Publicly Traded'.
Decoding Creativity x Effectiveness: In conversation with Rahul Mathew of DDB Mudra Group
Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'.
Sometimes the old ideas really are the best
There are 48 ways to transform creativity. Here’s number three – use an old idea.
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
These 20 ads were the most effective of 2020: Kantar
Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.
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