effectiveness

Jan 7, 2021

Creating a cult of creative effectiveness

McCann Worldgroup's global president and chief strategy officer argues that creativity and effectiveness must go hand in hand.

Nov 20, 2020

How to find your way in digital measurement

Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.

Nov 16, 2020

Twitter Top 10: To the point in two seconds or less

By making their points quickly, Spotify, Hyundai, Skinsista, BMW, Netflix, State Bank of India, Pepsi, Julia's Herb, LinkAja and Optus made the list of the most effective APAC video ads in October.

Nov 4, 2020

5 tips for making display advertising work

Ample research is available to devise a set of principles that can help brands maximise their online media spend and capture user attention, writes Inskin Media's Asia sales director.

Oct 26, 2020

It's time to end our addiction to 50-year-old measurement tools

Brand measurement must evolve to continue justifying upper-funnel investment

Oct 20, 2020

Tangrams Strategy & Effectiveness Awards announces 2021 jury presidents

Anita Kanal, Ken Mandel, Richa Goswami and Sindhuja Rai will lead the juries for the Effectiveness, Data & Analytics and Ecommerce, Digital Strategy, and Media Strategy streams, respectively.