effectiveness
CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
Johnny Walker, Heinz and Tide have the most effective ads in SEA: Kantar
The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.
APAC Effies announces shortlist
107 finalists from 11 APAC territories have made the cut, with winners to be announced in September
Influencer campaigns lack memorability and impact, new study shows
More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.
Are we, as an industry, rewarding the right things?
Strategies are moving towards rooting brands in specific cultures over the long term, rather than flashy, short-term campaigns. It may be time to rethink awards categories to reflect this, writes BBH Singapore's chief creative officer.
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