Staff Reporters
Mar 18, 2019

Warc reveals 'Best of the best' list

Two ANZ shops make the organisation's meta-ranking.

L-R: Host/Havas Sydney's 'Palau pledge'; Colenso BBDO's 'Selfiestix'
L-R: Host/Havas Sydney's 'Palau pledge'; Colenso BBDO's 'Selfiestix'

Colenso BBDO Auckland and Host/Havas Sydney are the only agencies from the Asia-Pacific region to make the list of the world's top 10 agencies in Warc's first-ever Best of the Best global index, which is based on the results of its recently announced Creative 100, Effective 100 and Media 100 rankings.

Colenso BBDO landed at sixth and Host/Havas at ninth on the list, released today.

BBDO New York and BBDO Worldwide are the best agency and network, respectively. BBDO Worldwide had a total of 59 offices contribute to its winning network total, and BBDO agencies secured four of the top 10 spots on the best agencies list.

BBDO's performance, helped by top 10 ranks for DDB Worldwide, PHD Worldwide and TBWA Worldwide, took Omnicom Group to the top of the holding company ranking.

The world's top 10 agencies across the WARC Rankings

Rank
Agency
Location
Points
1
BBDO
New York, USA
489.8
2
adam&eveDDB
London, UK
466.7
3
McCann
New York, USA
413.1
4
AMV BBDO
London, UK
410.8
5
MediaCom
London, UK
390.8
6
Colenso BBDO
Auckland, New Zealand
351.8
7
LOLA MullenLowe
Madrid, Spain
343.1
8
McCann
London, UK
316.6
9
Host/Havas
Sydney, Australia
288.3
10
AlmapBBDO
São Paulo, Brazil
281.0
 
 

The world's top 10 agency networks across the WARC Rankings

Rank
Network
Points
1
BBDO Worldwide
3207.1
2
McCann Worldgroup
2912.0
3
Ogilvy
2006.7
4
DDB Worldwide
1746.7
5
MediaCom
1511.2
6
IPG Mediabrands
1430.9
7
PHD Worldwide
1395.2
8
TBWA Worldwide
1315.0
9
Dentsu Aegis Network
1298.2
10
Mindshare Worldwide
1174.2
 
 

The world's top 10 agency holding companies across the WARC Rankings

Rank
Network
Points
1
Omnicom Group
8926.6
2
WPP
8556.4
3
Interpublic Group
5772.1
4
Publicis Groupe
2714.6
5
Dentsu
1398.5
6
Havas Group
1151.5
7
Accenture
260.3
8
Hakuhodo DY Group
259.3
9
MDC Partners
189.8
10
BlueFocus
152.7

 

The world's top 10 brands across the WARC Rankings

Rank
Network
Points
1
Burger King
593.2
2
McDonald's
465.0
3
IKEA
339.0
4
Coca-Cola
327.9
5
Pedigree
321.0
6
KFC
299.6
7
Greenpeace
260.4
8
Skittles
260.3
9
Palau Legacy Project
258.0
10
Nike
257.8
 
 

The world's top 10 advertisers across the WARC Rankings

Rank
Network
Points
1
Procter & Gamble
969.8
2
Unilever
969.1
3
Mars
963.3
4
Restaurant Brands International
593.2
5
Anheuser-Busch InBev
567.6
6
Volkswagen Group
553.8
7
McDonald's
573.5
8
The Coca-Cola Company
469.5
9
Heineken
382.3
10
PepsiCo
347.3

While the Best of the Best ranking aggregates points from the Creative, Media and Effectiveness 100 rankings, Warc said it uses a weighting system that inflates the media and effectiveness scores relative to the creative rankings to ensure equal weighting in the Best of the Best ranking. In other words, the point values shown above are not simply the sum of the individual rankings.

An annual survey will be held to ensure that the WARC Rankings remain independent and the competitions tracked reflect the opinion of the industry.

You can download Best of the Best report here and view all the WARC Rankings here.

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