Staff Reporters
Apr 5, 2019

India, ANZ lead APAC in WARC's Good Report

FCB Ulka Mumbai, Host Havas Sydney, McCann Health Delhi, Colenso BBDO Auckland among top agencies feted in WARC's global list of best creative social responsibility campaigns.

India, ANZ lead APAC in WARC's Good Report

APAC's creative forces for good appear to be strongest in India, New Zealand and Australia according to The Good Report, WARC's global ranking of the best use of creative communications to promote sustainability and social responsibility. Eight of the ranking's top 40 campaigns came from APAC, including three from India and two each from Australia and New Zealand, most of which have already earned multiple Cannes Lions. India and ANZ comprised four of The Good Report's top 25 agencies. 

BBDO oozed goodness, taking the top two campaigns on the list, with AMV BBDO London's 'Trash Isles' work for LadBible and Plastic Oceans Foundation top overall, followed by Energy BBDO Chicago's 'Prescribed to Death' prescribed opioid wariness campaign for the US National Safety Council in second place.

But FCB Ulka Mumbai took third spot for its much-celebrated push for wider female inclusivity in its 'No Conditions Apply - Sindoor Khela' campaign for The Times of India....

Most successful campaigns promoting good causes 2018

  1. Trash Isles, AMV BBDO London, LadBible and Plastic Oceans Foundation
  2. Prescribed to Death, Energy BBDO Chicago, National Safety Council
  3. No Conditions Apply - Sindoor Khela, FCB Ulka Mumbai, The Times of India
  4. Destination Pride, FCB/SIX Toronto, PFLAG Canada
  5. Touching Masterpieces, Geometry Prague, NeuroDigital for National Gallery of Prague
  6. Palau Pledge, Host/Havas Sydney, Palau Legacy Project
  7. Immunity Charm, McCann Health New Delhi, Afghanistan Ministry of Public Health  

India also scored with McCann Health New Delhi's 'Immunity Charm' for the Afghanistan Ministry of Public Health (7th overall) and Ogilvy India's 'Healthy Hands Chalk Sticks' work for ITC out of Mumbai (40th).

Little surprise that Host/Havas Sydney's triple Cannes Lions Grand Prix winning 'Palau Pledge' ranked high on the list in 6th place. Other ANZ winners included: 

Outside of ANZ and India, only one other APAC campaign made the cut, 'Yasmin's Sex-ed Revolution' campaign for Bayer from PHD Shanghai. 

The Good Report analysed 827 campaigns produced by 534 agencies for 685 advertisers from 74 countries, combining WARC Creative 100 industry recognition tracking with the promotional effort behind the campaigns and general public recognition from public votes organized by ACT Responsible. Of the report's 40 campaigns, 27 are for NGOs, institutions and foundations while another 13 are for commercial brands. See the full report here.

Most successful advertisers promoting good causes 2018

  1. Amnesty International
  2. WWF
  3. Greenpeace
  4. Procter & Gamble
  5. Plastic Oceans Foundation
  6. National Safety Council
  7. The Times of India
  8. PFLAG Canada
  9. Palau Legacy Project
  10. Fondation Abbé Pierre

Related Articles

Just Published

5 hours ago

Copycat accusations fly: Cathay Pacific calls out ...

Is imitation really the best form of flattery?

10 hours ago

Snap's Q4 results show uncertainty ahead for its ...

Snap Inc posted a US$288 million loss for Q4, reversing profits of US$23 million it made in the previous year, shares tank in after-hours trading.

10 hours ago

40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo

Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.

12 hours ago

ChatGPT is already impacting our client work—here’s how

From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.