csr

Jan 18, 2024

Ben & Jerry’s board calls for a ‘permanent and immediate’ ceasefire in Gaza

It is one of the most direct brand responses to the war since it began on October 7.

Nov 1, 2023

Is it up to adland to save the planet?

Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Mar 6, 2023

How brands and agencies should talk about sustainability

Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.

Jan 18, 2023

Adidas hit by fake press release campaign

Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.

Jun 13, 2022

Mother launches internal initiative to limit ‘relentless’ pitching

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.