Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.
Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.
The agency launches a toolkit that can be scaled across any agency or industry and calls on leaders to do their part for minority youths in Hong Kong.
A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.
Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
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