csr
Five takeaways for brands in 2021 from Google's year in search report
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
CSR is more than just a yearly affair
With the right CSR strategy, a business can develop charity partnerships that not only check the ‘feel-good’ boxes for their employees, but also, more importantly, provide real value to charities.
Brands in Asia more than doubled influencer CSR campaigns from March
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
The coin that says 'Donate me to a good cause'
The brainchild of Saatchi & Saatchi Melbourne and Australia's official mint, the 'Donation dollar' is a very real coin that's 'made to make a difference'.
LOTTE: Staying true to brand values is key to business success
The Korean conglomerate is driving impact in the countries it is present in.
The courage to evolve
The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.PNG&h=334&w=500&q=100&v=20170226&c=1)
