Jan 18, 2023

Adidas hit by fake press release campaign

Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.

Jun 13, 2022

Mother launches internal initiative to limit ‘relentless’ pitching

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.

May 19, 2022

Teads launches not-for-profit programme for advertisers

Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.

Apr 12, 2022

TBWA HK calls agency leaders to step up for ethnic minorities

The agency launches a toolkit that can be scaled across any agency or industry and calls on leaders to do their part for minority youths in Hong Kong.

Aug 18, 2021

Pakistan flour brand pledges to take on child hunger

A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.

Apr 30, 2021

Should marketing or CSR own the purpose agenda?

Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?