csr
Mother launches internal initiative to limit ‘relentless’ pitching
Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.
Teads launches not-for-profit programme for advertisers
Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.
TBWA HK calls agency leaders to step up for ethnic minorities
The agency launches a toolkit that can be scaled across any agency or industry and calls on leaders to do their part for minority youths in Hong Kong.
Pakistan flour brand pledges to take on child hunger
A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.
Should marketing or CSR own the purpose agenda?
Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?
Five takeaways for brands in 2021 from Google's year in search report
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
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