A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.
Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
With the right CSR strategy, a business can develop charity partnerships that not only check the ‘feel-good’ boxes for their employees, but also, more importantly, provide real value to charities.
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
The brainchild of Saatchi & Saatchi Melbourne and Australia's official mint, the 'Donation dollar' is a very real coin that's 'made to make a difference'.
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