Asia-Pacific Power List 2023: Sweta Mehra, ANZ
Collectively, Mehra is driving more than 60% of sales at ANZ and improving ROIs with an integrated approach spanning marketing, sales and engagement.
Asia-Pacific Power List 2022: Sweta Mehra, ANZ
A passionate diversity and inclusion ally, Mehra is expanding ANZ’s digital prowess with her data-led approach to marketing.
Young boy in ANZ campaign wants to save the planet and find love
This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.
Reprise's Maria Grivas replaces Katie Rigg-Smith as Mindshare ANZ CEO
Starting October, she will lead the agency's 250-person unit and helm performance agency Neo, m/SIX and luxury agency L’Atelier in the region.
Special Group and Optus are high-achieving partners in ANZ AOY awards
This year’s ANZ results credit the independents while larger networks DDB and Ogilvy also scoop wins along the way.
Asia-Pacific Power List 2021: Sweta Mehra, ANZ
The longtime FMCG marketing executive continues to elevate ANZ through digital innovation, purpose-led work and a healthy sprinkling of David Hasselhoff.
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