Visual search: The natural evolution in how we seek information

If a brand isn’t comprehensively representing products through imagery, it risks not getting found in the discovery and inspiration phase, and failing to efficiently convert users.

Imagine you’re on the train and the person in front of you is wearing a really nice pair of trainers. To find them, you could search for black suede trainers with off-white soles and leaf through hundreds of possible results. Or, in a world of perfectly accurate visual search, you could find and buy the exact pair instantly from a picture.

Three-quarters 74% of consumers agree that text based keyword searches are inefficient in helping...

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