seo
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How Neil Patel's NP Digital uses SEO strategy to fuel its rapid APAC growth
One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC.
Study reveals the 20 most influential people in digital marketing
The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.
Is Google's helpful content update helpful to PR?
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
Don't sleep on SEO
An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.
Don’t underestimate the power of the voice
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
You don’t always need to pay to play
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
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