An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
There's a conflict of interest between Google and the brands that use its self-serve ads platform.
If a brand isn’t comprehensively representing products through imagery, it risks not getting found in the discovery and inspiration phase, and failing to efficiently convert users.
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
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