seo

Sep 14, 2022

Study reveals the 20 most influential people in digital marketing

The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Mar 5, 2021

Don't sleep on SEO

An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.

Feb 3, 2020

Don’t underestimate the power of the voice

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

Aug 21, 2019

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Jan 2, 2019

How Google accidentally automated the agency back to the future

There's a conflict of interest between Google and the brands that use its self-serve ads platform.