seo

Mar 5, 2021

Don't sleep on SEO

An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.

Feb 3, 2020

Don’t underestimate the power of the voice

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

Aug 21, 2019

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Jan 2, 2019

How Google accidentally automated the agency back to the future

There's a conflict of interest between Google and the brands that use its self-serve ads platform.

Sep 11, 2018

Visual search: The natural evolution in how we seek information

If a brand isn’t comprehensively representing products through imagery, it risks not getting found in the discovery and inspiration phase, and failing to efficiently convert users.

May 14, 2018

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.