It could, by helping users find products at the speed of sight, according to a report from Delvify.
If a brand isn’t comprehensively representing products through imagery, it risks not getting found in the discovery and inspiration phase, and failing to efficiently convert users.
A series of AI offerings from Microsoft target advertisers beginning digital transformations.
The world of 'Buyable Pins' and 'Shop Now' buttons just got more exciting this week with social discovery engine, Pinterest, announcing its new "crazy-fun" visual search.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins