Staff Reporters
Nov 2, 2020

Could visual search tech improve online sales by 30%?

It could, by helping users find products at the speed of sight, according to a report from Delvify.

Could visual search tech improve online sales by 30%?

Visual search is growing in importance, especially among younger demographics, and early-adopter brands stand to increase online sales by up to 30%, according to a new report from Hong Kong-headquartered Delvify.

According to The SMART guide to Visual AI, adopting visual AI technology—which allows users to search by pointing to an item in a picture or by uploading or taking a picture themselves—will help drive user engagement and increase conversion rates. By removing the barriers for users to find products at a quicker pace, visual AI can provide inspiration, improve product discovery and lead to a more efficient user journey, the report states.

In addition to the above, the report also details how visual AI works, looks at some of the challenges to the growth of visual search, and contains recommendations for brands wishing to start implementing visual search.

This article is filed under...
Top of the Charts: Highlights of recent and relevant research

 

Related Articles

Just Published

2 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

3 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

3 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

3 hours ago

Legendary Hong Kong theatre becomes a cultural icon ...

INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.