David Blecken
Jun 27, 2012

UPDATED: Unilever media buying pitch slated for July

ASIA-PACIFIC - Unilever is set to review its media buying business in at least two Asia-Pacific markets as part of its global media review, one of which is believed to be Indonesia.

Pitching will take place next month

Mindshare and PHD are expected to compete for the business next month. Mindshare is the principal global incumbent and handles the account across North America, Western Europe and much of Asia-Pacific.

PHD is responsible for Unilever’s account in China and Eastern Europe. The China portion of the account is not thought to be affected by the review, which is expected to focus on Southeast Asia.

Representatives from Unilever and from the agencies...

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