David Blecken
Aug 8, 2018

United Entertainment Group launches in Asia via Japan

The US-based agency is drawn to the market by major upcoming sporting events.

Toru Fumihara previously worked at Red Bull and Hakuhodo

United Entertainment Group UEG, a New York-based content marketing agency owned by Edelman, has entered Asia with the opening of an office in Tokyo.

According to a statement from the company, the Tokyo office will be a hub for the region. UEG positions itself as an entertainment, sports and lifestyle agency and described Japan as a fast-growing market, citing the upcoming Rugby World Cup and Tokyo 2020 Olympics.

Toru Fumihara will...

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