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Mar 2, 2012

Unilever media pitch gets underway

GLOBAL – The Unilever global media pitch is believed to be under way, the brief having been divided between strategy and buying.

Unilever's global media pitch is underway

The RFP documents were made available mid-February, separating Unilever’s estimated US$4.65 billion media business into two assignments strategy and buying. The pitch is being led by Luis Di Como, senior vice president of global media at Unilever.

Sources say that dividing the business in this way paves the way clear for other agencies to pitch for the strategy, including the likes of BBH and Naked. The strategy assignment is being overseen by US-based...

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