Advertising The Work
Imogen Watson
Oct 7, 2021

Uncommon relights Quaker Oats fire with campaign to end child food poverty

'The fire inside' marks the start of a new direction for Quaker that puts brand purpose at the heart of its upcoming activity.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

EMA 2025 winners revealed in live ceremony

5 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

7 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Inside the collapse of Indonesia’s most promising creative network

8 Inside the collapse of Indonesia’s most promising creative network

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

Uncommon shareholders banked $37.9 million upfront with potential $103.7 million earn-out
The Information
Jan 17, 2024
Ben Bold

Uncommon shareholders banked $37.9 million upfront ...

Uncommon creates series connecting refugees with YouTube creators
Jun 21, 2023
Daniel Farey-Jones

Uncommon creates series connecting refugees with ...

Formula E celebrates its vision of the future in campaign by Uncommon
Apr 30, 2021
Fayola Douglas

Formula E celebrates its vision of the future in ...

Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
Mar 9, 2025
Staff

Campaign boosts global presence with launch of ...

Just Published

Google introduces AI Max to search campaigns
12 minutes ago
Joseph Arthur

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

History of GroupM 2003-2025: The world's largest media investment arm
24 minutes ago
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

Campaign chart's the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

StackAdapt launches integrated platform to connect programmatic and email marketing
19 hours ago
Staff Reporters

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

Heineken trusts Korean football fans with keys to unmanned bars
20 hours ago
Ad Nut

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.