Here we have two brands, McDonald's and Apple Fox Cider, that both used the new year to launch fresh Singapore campaigns. Each is trying to demonstrate its understanding of and affinity for the city. But beyond that, they appear to come from different universes.
Since McDonald's is celebrating its 40th year in Singapore, it's kicking off a year-long campaign with a beautifully shot, cinematic work focusing on the brand's steadfast place in...
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