ultrasupernew
The celebrity creative vs the everyday creative
How indie and network agencies cater to both, according to UltraSuperNew’s general manager.
Cannes Contenders: UltraSuperNew picks top five APAC campaigns
Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.
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Independents, unlimited: Agency leaders see only upsides
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
Condom brand goes for the soft sell
A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.
Greenpeace shows the downsides of a carbon-free future
A pan-Asia campaign by UltraSuperNew Tokyo introduces us to the few people whose lives would be worse in a world that moves beyond fossil fuels.
Creative Minds: Kelly Ann Nguyen's many sources of inspiration
We get to know the art director and social team lead at UltraSuperNew Tokyo through her answers to 11 questions. Learn how fashion led her to adland, why she sang to children for money, who her creative influences are, and who did her tattoos.
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