ultrasupernew
Condom brand Skyn undresses intimacy in Japan for all to see
The sweet campaign by UltraSuperNew ahead of Valentine's Day shows intimacy in a new light when couples' private moments are shared publicly.
AOY Insights: UltraSuperNew crowned ‘Independent Agency of the Year’ in Japan and Korea for second consecutive year
Tokyo’s UltraSuperNew earns another gold award with its focus on Gen Z, commitment to causes and shattering taboos.
Creative Minds: Why Yousuke Ozawa looks up to Spike Jonze and Michel Gondry
It was the love of ‘90s music videos that led the creative director at UltraSuperNew Tokyo to a career in advertising.
What would you tell your partner if you met them again for the first time?
In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.
The celebrity creative vs the everyday creative
How indie and network agencies cater to both, according to UltraSuperNew’s general manager.
Cannes Contenders: UltraSuperNew picks top five APAC campaigns
Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.
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