The former events management executive has rapidly evolved into an agency leader of note, devising a series of digital innovations enroute.
THE WORK: 'Pumans of Singapore' for Puma by UltraSuperNew.
Solaniwa Onsen enlists the figure skater Nobunari Oda for a colourful launch campaign.
Fresh campaigns from McDonald's and Apple Fox Cider provide a study in contrasts.
A fun, straightforward promotion by the sponsor makes good use of Instagram Stories.
Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.
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