Jun 24, 2022

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.

Jun 6, 2022

Cannes Contenders: UltraSuperNew picks top five APAC campaigns

Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.

Apr 7, 2022

Independents, unlimited: Agency leaders see only upsides

The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.

Feb 10, 2022

Condom brand goes for the soft sell

A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.

Oct 8, 2021

Greenpeace shows the downsides of a carbon-free future

A pan-Asia campaign by UltraSuperNew Tokyo introduces us to the few people whose lives would be worse in a world that moves beyond fossil fuels.

Sep 16, 2021

Creative Minds: Kelly Ann Nguyen's many sources of inspiration

We get to know the art director and social team lead at UltraSuperNew Tokyo through her answers to 11 questions. Learn how fashion led her to adland, why she sang to children for money, who her creative influences are, and who did her tattoos.