TODAY'S EDITION 03/17/2026

Latest

The Knowledge

Why the messy middle of the 'sandwich years' makes the best leaders

The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.

Toby Hack joins Kepler as APAC and EMEA CEO

Exclusive: Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.

Serviceplan Group steps into Asia’s media market, launching Mediaplus Singapore

Exclusive: The new joint venture with The Media Shop gives the media arm of Europe’s largest independent agency network a new Singapore-based hub from which to expand regionally.

Lego turns Shanghai train line into Formula 1 scavenger hunt for Chinese Grand Prix

The train line heading to the Shanghai International Circuit was a colourful 'Build The Thrill' activation.

Why marketing needs a more human story of health

Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.

India dominates Spikes Asia 2026, Leo Mumbai takes APAC Agency of the Year

India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.

Spikes Asia Creative Campus: Event highlights

Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.

Creative Minds: Suong Nguyen crashed a client lunch and turned it into a 17-year ad career

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City.

WPP's Elevate28 is a white flag, not a victory flag

The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model."

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

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OPINIONS

Why age diversity still struggles for airtime?

Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.

The problem with 'women-focused' marketing

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way

With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs who won the recognition last year, explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.

Why hesitation might be women's most valuable AI skill

The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.

If you want transformative work, stop benchmarking the average

In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.

Women have been giving for years. Where is the gain?

IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Google has just provided 400 billion reasons why the search apocalypse is cancelled

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

Why the Super Bowl’s best ads don’t feel like ads anymore

The Big Game is no longer the idea — it’s the amplifier.


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