ultrasupernew
Creative Minds: Why Yousuke Ozawa looks up to Spike Jonze and Michel Gondry
It was the love of ‘90s music videos that led the creative director at UltraSuperNew Tokyo to a career in advertising.
What would you tell your partner if you met them again for the first time?
In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.
The celebrity creative vs the everyday creative
How indie and network agencies cater to both, according to UltraSuperNew’s general manager.
Cannes Contenders: UltraSuperNew picks top five APAC campaigns
Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.
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Independents, unlimited: Agency leaders see only upsides
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
Condom brand goes for the soft sell
A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.
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