Feb 13, 2023

Condom brand Skyn undresses intimacy in Japan for all to see

The sweet campaign by UltraSuperNew ahead of Valentine's Day shows intimacy in a new light when couples' private moments are shared publicly.

Sep 8, 2022

Creative Minds: Why Yousuke Ozawa looks up to Spike Jonze and Michel Gondry

It was the love of ‘90s music videos that led the creative director at UltraSuperNew Tokyo to a career in advertising.

Aug 4, 2022

What would you tell your partner if you met them again for the first time?

In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.

Jun 24, 2022

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.

Jun 6, 2022

Cannes Contenders: UltraSuperNew picks top five APAC campaigns

Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.