ultrasupernew
Aug 18, 2020
Women to Watch 2020: Sarah Emmanuel-Cheong, UltraSuperNew
The former events management executive has rapidly evolved into an agency leader of note, devising a series of digital innovations enroute.
Feb 25, 2019
Osaka hot spring resort goes large with Olympian 'goddess' Nobunari Oda
Solaniwa Onsen enlists the figure skater Nobunari Oda for a colourful launch campaign.
Jan 9, 2019
Two ways to show your brand 'gets' Singapore
Fresh campaigns from McDonald's and Apple Fox Cider provide a study in contrasts.
Oct 15, 2018
Tag Heuer offers J.League tickets via Instagram free kick competition
A fun, straightforward promotion by the sponsor makes good use of Instagram Stories.
Aug 1, 2017
Why brands need to rethink their approach to ‘seniors’
Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.
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