ultrasupernew

Sep 8, 2022

Creative Minds: Why Yousuke Ozawa looks up to Spike Jonze and Michel Gondry

It was the love of ‘90s music videos that led the creative director at UltraSuperNew Tokyo to a career in advertising.

Aug 4, 2022

What would you tell your partner if you met them again for the first time?

In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.

Jun 24, 2022

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.

Jun 6, 2022

Cannes Contenders: UltraSuperNew picks top five APAC campaigns

Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.

Apr 7, 2022

Independents, unlimited: Agency leaders see only upsides

The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.

Feb 10, 2022

Condom brand goes for the soft sell

A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.