ultrasupernew

Aug 18, 2020

Women to Watch 2020: Sarah Emmanuel-Cheong, UltraSuperNew

The former events management executive has rapidly evolved into an agency leader of note, devising a series of digital innovations enroute.

Sep 9, 2019

Get your cat face on

THE WORK: 'Pumans of Singapore' for Puma by UltraSuperNew.

Feb 25, 2019

Osaka hot spring resort goes large with Olympian 'goddess' Nobunari Oda

Solaniwa Onsen enlists the figure skater Nobunari Oda for a colourful launch campaign.

Jan 9, 2019

Two ways to show your brand 'gets' Singapore

Fresh campaigns from McDonald's and Apple Fox Cider provide a study in contrasts.

Oct 15, 2018

Tag Heuer offers J.League tickets via Instagram free kick competition

A fun, straightforward promotion by the sponsor makes good use of Instagram Stories.

Aug 1, 2017

Why brands need to rethink their approach to ‘seniors’

Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.