Brittaney Kiefer
Oct 21, 2019

TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

Mother replaces Joint on account.

TripAdvisor: launching new creative platform next year

TripAdvisor has brought on Mother as its global creative agency after a competitive pitch.

The business will be led from Mother’s New York office. The agency also has offices in London, Los Angeles and Shanghai.

TripAdvisor ran the review without an intermediary and declined to disclose the other shops that pitched. Joint was the incumbent since 2018 and created work for the travel platform in multiple markets.

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