Nov 22, 2018

KFC: A very fcking clever campaign

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

Apr 26, 2018

Groovy ghosts liven up the party in Ikea spot

WORK WORTH A WATCH: 'Ghosts' for Ikea by Mother London

Oct 31, 2017

TSLA signs partnership with Mother

Alliance between independent creative shops created to strengthen both globally.

Dec 5, 2014

Acer calls worldwide creative pitch

Acer, the computer manufacturer, is reviewing its global advertising arrangements.

Jun 27, 2014

'Director of parenting': The modern Chinese mother's new role

SHANGHAI - This past year has provided several reasons for marketers to adjust their previous perceptions of Chinese mothers as women of the post-'90s and -'80s generations reach child-bearing age. Along with China's latest relaxation of its one-child policy, this will only help drive the maternity-products and babycare industries.