Mother replaces Joint on account.
CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.
WORK WORTH A WATCH: 'Ghosts' for Ikea by Mother London
Alliance between independent creative shops created to strengthen both globally.
Acer, the computer manufacturer, is reviewing its global advertising arrangements.
SHANGHAI - This past year has provided several reasons for marketers to adjust their previous perceptions of Chinese mothers as women of the post-'90s and -'80s generations reach child-bearing age. Along with China's latest relaxation of its one-child policy, this will only help drive the maternity-products and babycare industries.
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