Richard Curtis
May 24, 2019

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

The global travel market is growing at such a fast pace there’s a real risk that more choice is only leading to more confusion for consumers and less differentiation for brands. As the travel sector continues to evolve around the changing needs and habits of travellers, brands need to rethink what role they play and what value they can offer consumers.

Even the most cursory glance at the travel sector will find a proliferation of...

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