PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

Pattaya is a popular destination among Chinese tourists but the spread of the virus has left beaches deserted.

The coronavirus outbreak continues to impact businesses around the world, with the travel and tourism industries largely bearing the brunt of the effects. In an attempt to curb transmission, the World Health Organisation has issued a do not travel’ advisory for China, and the past week has seen more commercial airlines suspending or cancelling services in and out of the country.

Outside of China, too, many companies and individuals are cancelling or postponing travel plans...

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