Feb 14, 2020

PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

May 24, 2019

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Apr 26, 2019

Rugby World Cup 2019: Japan venues gear up for corporate hospitality

Private suites sold out, new categories added.

Feb 26, 2018

Are robots ready for action in MICE?

Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value

Feb 27, 2017

Hyatt uses Oscars stage to launch campaign on understanding

Global campaign targets China and India as well as US.

Jan 12, 2015

Service brands must shape reality, not build branding fantasies

ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.