hospitality

May 24, 2022

TSLA bags regional Marriott Bonvoy win

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

May 17, 2022

As borders open, how are travel marketers cashing in on pent-up demand?

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Nov 29, 2021

With mixed travel recovery in APAC, Hilton focuses on shorter, localised campaigns

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

Jul 29, 2021

Marriott International staggers global campaign release in APAC

How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.

Jul 19, 2021

Rankings rise for brands that cushioned the Covid impact

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?