airline

Oct 21, 2020

Cathay Pacific retires 'Cathay Dragon' brand

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

Nov 7, 2019

Qantas appoints new CMO

Jo Boundy has been with Qantas for a decade, most recently as CMO of Qantas Loyalty.

Nov 5, 2019

EVA Air gets emotional with new campaign

The airline's initiative focuses on the reasons why people travel.

Jun 13, 2019

Cathay CMO knew this ad would "stir hornet's nest"

Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.

May 24, 2019

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Oct 25, 2018

Cathay Pacific announces huge data breach

Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.