Olivia Parker
Jun 13, 2019

Cathay CMO knew this ad would "stir hornet's nest"

Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.

A Cathay Pacific ad featuring two men walking along a beach hand-in-hand, which was the subject of global controversy some three weeks ago when it was discovered the MTR Corporation and Airport Authority in Hong Kong had rejected it as “immoral”, came to public consciousness earlier than it was supposed to, according to the airline’s CMO, Edward Bell.

The ad, part of Cathay’s wider “Move Beyond” campaign, was originally part of the company’s...

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