Ad Nut
Jan 29, 2021

Tourism NZ launches crusade against predictable selfies

Summit spreadeagle? You can do better than that. Hot dog legs? Just don't. Contemplative man on a rock? Really?

Tourism NZ launches crusade against predictable selfies

Comedian Tom Sainsbury plays a dedicated member of New Zealand's SOS (social observation squad), fearlessly patrolling some of the country's most popular destinations in order to stop people from taking clichéd Instagram shots.

Part of Tourism New Zealand's 'Do Something New' push, the campaign, which launched on Tuesday (January 26) asks people to think of more original poses. Those who do so can share them with the hashtag #DoSomethingNewNZ for a chance to win a domestic travel voucher worth NZ$500 (US$358). 

This is Ad Nut's pick for the funniest campaign of the week in the 'purposely funny' category, as opposed to an earlier one that was funny, but not on purpose—or at least Ad Nut doesn't think it was (see "Knock knock. (Who's there?) A cricket legend. (A cricket legend who?) A cricket legend who would now like to deliver a truly wooden endorsement").

Ad Nut has deployed minions to determine what agency is responsible.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 hour ago

Heritage brands and the power of deliberate creativity

Brands need the courage to step away from the familiar into that fertile territory for innovation.

1 hour ago

Teads and Impact+ partner to evaluate greenhouse ...

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

1 hour ago

Haymarket to launch podcasting title PodPod

The editorial brand will cover craft and business of podcasting.

1 hour ago

Tesco contest goes viral with 14 million TikTok views

Clubcard users invited to audition to become voice of Tesco self-checkouts.