tourism new zealand

May 11, 2021

Four rooms: A quartet of funny short films about bad design

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

May 10, 2021

Campaign Creation Stories: How Tourism New Zealand said 'Good morning, world' every day for a year

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

Feb 1, 2021

'They're dancing around in their underpants'

Be the change (of undies) that you want to see in the world, asserts Bonds in a campaign by Special Group Australia.

Jan 29, 2021

Tourism NZ launches crusade against predictable selfies

Summit spreadeagle? You can do better than that. Hot dog legs? Just don't. Contemplative man on a rock? Really?

Mar 12, 2020

How does a brand measure offline success through an online campaign?

CASE STUDY: How Tourism New Zealand and Google got a better handle on whether online ads resulted in real-world visits to the country.

May 6, 2019

Tourism NZ partners with Tencent

The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.