Be the change (of undies) that you want to see in the world, asserts Bonds in a campaign by Special Group Australia.
Summit spreadeagle? You can do better than that. Hot dog legs? Just don't. Contemplative man on a rock? Really?
CASE STUDY: How Tourism New Zealand and Google got a better handle on whether online ads resulted in real-world visits to the country.
The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.
The assignment is worth around NZ$35 million (US$23.5 million) per year.
It’s time for events to move outside of Auckland.
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