Cindy Gallop
Nov 11, 2010

Today’s brand and business equation

Cindy Gallop, co-founder and CEO of If We Ran The World, on the key to successful relationships, with people and with brands.

Recently I attended the first Dell Women’s Entrepreneur Network DWEN Summit in Shanghai. Three days of female business solidarity, inspiration and networking. Also attending was MCM CEO Sung-Joo Kim - one of Asia’s most high-profile businesswomen.

I’d never previously considered MCM, the luxury leather goods brand Kim acquired in 2005, as an aspirational me-brand’. A bit too much glitter and glitz going on. At DWEN, Kim told her story to women entrepreneurs from around the world. How...

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