opinion

Mar 31, 2020

The world has changed forever. Are you ready?

I don't do hyperbole, but this really is the biggest global event since the Second World War.

Oct 24, 2019

That's what advertising is now

'I don't know a single consumer sitting around waiting for the next great print ad.'

Sep 12, 2019

Time for a reboot at GroupM, again?

The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.

Jan 25, 2019

Advertising is in crisis, but it's not because it doesn't work

Let's make advertising great again by bursting the efficiency bubble.

Dec 13, 2018

The state of advertising has never been better

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.

Oct 31, 2018

How we misread 'new retail'

'New retail' in China has thus far been less about consumers and radical technology innovation, and more about the bottom line. However, the revolution is just getting started.