opinion
Japan's future competitiveness: Castles made of sand?
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
Q&A: Local versus global brands in Vietnam
We asked five in-market experts for their take on the prospects for local versus global brands in Vietnam
Does Chinese social media matter outside China?
The Chinese diaspora is a significant consumer segment even if your brand is not operating within China.
Poor political predictions deliver analytics lessons for marketers
Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.
A proposal on how to deal with complexity
The complexity in politics has not left the marketing and communications industry alone, writes Caspar Schlickum, CEO of Wunderman APAC.
Cheap isn’t always good
What clients save in hard cash they may be losing in terms of media buying efficiency, higher returns, greater insight and a stronger standard of effectiveness.
Campaign Jobs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
1 Sorrell quits as WPP chief executive
2 JWT names Bangkok CEO
5 What Sorrell wanted for WPP
6 Discovery: The golden era of marketing
7 Cheuk Chiang departs OMG
