I don't do hyperbole, but this really is the biggest global event since the Second World War.
'I don't know a single consumer sitting around waiting for the next great print ad.'
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
Let's make advertising great again by bursting the efficiency bubble.
Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.
'New retail' in China has thus far been less about consumers and radical technology innovation, and more about the bottom line. However, the revolution is just getting started.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins