opinion

Feb 3, 2021

Epsilon elder fraud case raises questions for holding companies

The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.

Nov 2, 2020

Brands: here’s how to speak to women over 40

Marketers either ignore women over 40 or speak to them like they’re all exactly the same.

Mar 31, 2020

The world has changed forever. Are you ready?

I don't do hyperbole, but this really is the biggest global event since the Second World War.

Oct 24, 2019

That's what advertising is now

'I don't know a single consumer sitting around waiting for the next great print ad.'

Sep 12, 2019

Time for a reboot at GroupM, again?

The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.

Jan 25, 2019

Advertising is in crisis, but it's not because it doesn't work

Let's make advertising great again by bursting the efficiency bubble.