opinion
The world has changed forever. Are you ready?
I don't do hyperbole, but this really is the biggest global event since the Second World War.
That's what advertising is now
'I don't know a single consumer sitting around waiting for the next great print ad.'
Time for a reboot at GroupM, again?
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
Advertising is in crisis, but it's not because it doesn't work
Let's make advertising great again by bursting the efficiency bubble.
The state of advertising has never been better
Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.
How we misread 'new retail'
'New retail' in China has thus far been less about consumers and radical technology innovation, and more about the bottom line. However, the revolution is just getting started.
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