The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Marketers either ignore women over 40 or speak to them like they’re all exactly the same.
I don't do hyperbole, but this really is the biggest global event since the Second World War.
'I don't know a single consumer sitting around waiting for the next great print ad.'
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
Let's make advertising great again by bursting the efficiency bubble.
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