May 29, 2024

Navigating the beauty revolution: The key trends and what your brands should do about them

From savvy consumers seeking top value in beauty products to mastering the application of medical-grade skincare, Irene Squeo from Quantum reveals three key trends impacting beauty culture—and the strategies to engage with them effectively.

May 4, 2024

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Feb 27, 2024

What do you do if you're Dentsu?

As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.

Apr 7, 2022

Fleeing fragility: The emerging Indian man

Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry

Jan 13, 2022

A view from Nepal: The much-awaited advertising transformation

The founder of Outreach Nepal provides an update on how the ad industry is evolving in Nepal, including how brands are adapting to new regulations, and how new alliances are being formed to advance the industry.

Nov 25, 2021

Should brands paint with all the colours of the rainbow?

Do brands really owe a responsibility to reflect diversity in their advertisements?