Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.
Samsung ranks fourth, China's ICBC sits at 10th, and eight Chinese companies appear in the top 25 of the Brand Finance Global 500 list.
TOP OF THE CHARTS: A group of eight FMCG companies could lose US$187 billion, but the news is even worse for beverage makers.
BEIJING - Google has displaced Apple at the top of this year's BrandZ ranking, released today. But the more interesting story comes from China, where Tencent has emerged as the world's fastest-growing brand.
Cindy Gallop, co-founder and CEO of If We Ran The World, on the key to successful relationships, with people and with brands.
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