brand value

Dec 16, 2020

What the Airbnb IPO teaches us about the value of brand

Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.

Feb 21, 2020

Why we need to ditch brand valuation

The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.

Feb 1, 2018

Amazon becomes most valuable brand, passing Apple and Google

Samsung ranks fourth, China's ICBC sits at 10th, and eight Chinese companies appear in the top 25 of the Brand Finance Global 500 list.

Feb 1, 2018

Plain packaging could erase hundreds of billions in brand value

TOP OF THE CHARTS: A group of eight FMCG companies could lose US$187 billion, but the news is even worse for beverage makers.

May 21, 2014

BrandZ: Tencent knocks Chinese state-owned firms off their perch

BEIJING - Google has displaced Apple at the top of this year's BrandZ ranking, released today. But the more interesting story comes from China, where Tencent has emerged as the world's fastest-growing brand.

Nov 11, 2010

Today’s brand and business equation

Cindy Gallop, co-founder and CEO of If We Ran The World, on the key to successful relationships, with people and with brands.