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As brands expand their purpose, creative agencies must too
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Oct 10, 2019

As brands expand their purpose, creative agencies ...

Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.

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Planning for privacy
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Sep 12, 2019

Planning for privacy

"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."

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Data relevance may not cut it with consumers, but reciprocity just might
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Aug 15, 2018

Data relevance may not cut it with consumers, but ...

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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Avoiding the 'Uber moment' in finance
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Jun 22, 2016

Avoiding the 'Uber moment' in finance

The threat to banks is not technology. It's a failure to transform themselves to a truly customer-centric mode of operation, writes Justin Peyton of DigitasLBI.

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Digital disruption in banking is coming
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Aug 21, 2014

Digital disruption in banking is coming

To compete against startups that seek to transform their industry, existing financial institutions must make digital innovation an integral part of their culture.

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