Staff Reporters
Feb 1, 2018

Plain packaging could erase hundreds of billions in brand value

TOP OF THE CHARTS: A group of eight FMCG companies could lose US$187 billion, but the news is even worse for beverage makers.

Plain packaging could erase hundreds of billions in brand value

Source: Brand Finance's Plain Packaging report, published in December.

A group of eight FMCG companies would stand to lose US$187 billion in enterprise value if the kind of plain-packaging legislation now in effect for tobacco in some countries were extended to alcohol, confectionery, savoury snacks, and sugary drinks worldwide (the companies analysed were AB InBev, The Coca-Cola Company, Danone, Heineken, Mondelez International, Nestlé, PepsiCo, and Pernod Ricard)
The prediction is even more dire for alcohol and sugary-drink brands.
See more Top of the Charts


Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

1 hour ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.

2 hours ago

Pitch imperfect: Adland struggling to balance hunt ...

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

5 hours ago

Publicis takes largest bite out of Mondelez’s ...

WPP and VaynerMedia were also handed pieces of the confectionery business.