Staff Reporters
Feb 1, 2018

Plain packaging could erase hundreds of billions in brand value

TOP OF THE CHARTS: A group of eight FMCG companies could lose US$187 billion, but the news is even worse for beverage makers.

Plain packaging could erase hundreds of billions in brand value

Source: Brand Finance's Plain Packaging report, published in December.

A group of eight FMCG companies would stand to lose US$187 billion in enterprise value if the kind of plain-packaging legislation now in effect for tobacco in some countries were extended to alcohol, confectionery, savoury snacks, and sugary drinks worldwide (the companies analysed were AB InBev, The Coca-Cola Company, Danone, Heineken, Mondelez International, Nestlé, PepsiCo, and Pernod Ricard)
 
The prediction is even more dire for alcohol and sugary-drink brands.
 
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