Kate Nicholson
Jun 30, 2010

Tiffany & Co shortlists media agencies

ASIA-PACIFIC - Luxury jeweller and designer Tiffany & Co has shortlisted incumbent Universal McCann, agency-of-record for China PHD and Carat for its regional media account.

Tiffany & Co

ZenithOptimedia and Maxus, who were also believed to be in conversations with the brand have not made it through to the second round of the review.

The pitch, believed to be run though R3, is thought to include six markets in the region including China, Hong Kong, Singapore and Malaysia, with a heavy focus on the luxury markets inTaiwan and Korea.

The Chinese market is thought to be especially important to the luxury brand. The company...

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