RANT OF THE WEEK: If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.
LVMH is changing Tiffany’s by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweller?
"There is great potential for Tiffany in China" says LVMH chairman.
Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
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