Robert Sawatzky
Apr 23, 2018

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

Be careful what you wish for. 

For many years this industry has heard the doleful plaintive lamentations of CMOs echoing the halls of company headquarters, bemoaning their exclusion from corporate inner circles and C-suite offices. One exhaustive study found that a third of Asian CMOs felt unsupported by top brass and that marketers’ careers appeared to be sliding down the corporate ladder below their professional colleagues in departments like finance and...

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