Matthew Miller
Aug 19, 2021

The top 10 video games in Asia-Pacific

For the first time, our Asia's Top 1000 Brands research asked people across APAC to tell us which video games they think are the best. See which franchises reign supreme, across the region and in individual markets.

The top 10 video games in Asia-Pacific

The Asia-Pacific region boasts 55% of the world's population of 3 billion gamers, according to Newzoo. But what are they playing? In our first-ever look at brand sentiment about video-game franchises in APAC, massive global names dominate the top 10, but we also see great variation in popularity across the region's markets.  

The following facts about Asia's favourite video-game brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ. The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.

Without further ado...

ASIA's TOP 10 VIDEO GAME BRANDS

Brand 2021
League of Legends 1
Call of Duty 2
Minecraft 3
Final Fantasy 4
Counter-Strike 5
Animal Crossing 6
Grand Theft Auto 7
Resident Evil 8
Fortnite 9
Super Smash Bros 10


MORE GAME STATS
Additional fast facts from our survey of the region's favourite game franchises.

Market-specific No. 1 rankings:

  • Call of Duty (6): Australia, India, Malaysia, Indonesia, Philippines, New Zealand
  • League of Legends (5): China, Korea, Hong Kong, Taiwan, Vietnam 
  • Minecraft (1): Singapore
  • Final Fantasy (1): Thailand
  • Animal Crossing (1): Japan

Lowest market-specific ranking for the members of the regional top 5:

  • League of Legends: Australia (9)
  • Call of Duty: Hong Kong (7)
  • Minecraft: Taiwan (7)
  • Final Fantasy: Taiwan (11)
  • Counterstrike: Japan (17)

Brands 11-20 (alphabetical order):

  • Apex Legends
  • Assassin's Creed
  • Borderlands
  • Cyberpunk 2077
  • Dota
  • Forza Horizon
  • Left 4 Dead 2
  • Overwatch
  • Red Dead Redemption
  • The Walking Dead

Top-5 rankings in specific markets for games that rank in the second 10 regionally:

  • Dota: Malaysia (2), Philippines (3), Singapore (4), Indonesia (5)  
  • Overwatch: Korea (2), Vietnam (4), China (5)
  • Asassin's Creed: Taiwan (5)
  • The Walking Dead: Vietnam (3)

Game on!

This article is filed under...
Top 10: Asia-Pacific's favourite brands in specific product and service categories

 

Source:
Campaign Asia

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