video games

Aug 31, 2021

How will marketers adapt to China's video-game restrictions for kids?

Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce.

Aug 19, 2021

The top 10 video games in Asia-Pacific

For the first time, our Asia's Top 1000 Brands research asked people across APAC to tell us which video games they think are the best. See which franchises reign supreme, across the region and in individual markets.

Jan 7, 2019

Video games can help brands understand what makes people tick

From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.