Tom Bedwell
Jan 7, 2019

Video games can help brands understand what makes people tick

From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.

Sixty-odd years ago, the wonderfully named US physicist William Higinbotham created what is widely held to be the first-ever video game, the nattily named Tennis for Two. Quite the hit at the 1958 Brookhaven National Laboratory’s annual exhibition, visitors flocked to bounce a dot over a line on a five-inch-wide cathode ray tube display.

How times have changed. A new report shows that sales of video games now account for more than half of the...

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