Tom Bedwell
Jan 7, 2019

Video games can help brands understand what makes people tick

From building immersive worlds to creating enduring characters, games offer lessons on engaging today's consumers.

Sixty-odd years ago, the wonderfully named US physicist William Higinbotham created what is widely held to be the first-ever video game, the nattily named Tennis for Two. Quite the hit at the 1958 Brookhaven National Laboratory’s annual exhibition, visitors flocked to bounce a dot over a line on a five-inch-wide cathode ray tube display.

How times have changed. A new report shows that sales of video games now account for more than half of the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
New Business League: December 2018 report
Premium
12 minutes ago

New Business League: December 2018 report

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

Premium
Dentsu Aegis appoints ANZ CEO
Premium
1 hour ago

Dentsu Aegis appoints ANZ CEO

Henry Tajer returns to the agency side after a brief stint with Amazon.

Premium
Cross-border WeChat selling: the next big thing for travel retail?
Premium
1 hour ago

Cross-border WeChat selling: the next big thing for ...

With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.

Premium
'Playing catch up leads to innovations': La Liga's Jose Cachaza
Premium
2 hours ago

'Playing catch up leads to innovations': La Liga's ...

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.