Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.
ASIA's TOP 1000 BRANDS: With the arrival of US giants like Disney+, regional expansion of Chinese streamers, and major investments in India, the streaming service category has witnessed major disruption in the past year.
ASIA's TOP 1000 BRANDS: Consumers—particularly in China—are turning to luxury brands as a respite during this crisis and aligning lavish goods more closely with wellbeing and self-care.
ASIA's TOP 1000 BRANDS: South Korean giant continues to gain share in new categories ranging from connected experience to insurance, but slips behind Apple in mobile phones.
ASIA's TOP 1000 BRANDS: WeChat, Didi Chuxing and Huawei enter Asia's top 100 brands as mainland China contributes major growth for both traditional and digital-native brands.
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