Tanja Crnogorac
Sep 13, 2018

The millennialisation of design: why everything looks the same

In the rush for generational appeal, brands shouldn't give up their unique identities.

If you spend any time on Instagram, you’ll have noticed that we’re in the middle of a pervasive design trend. It can be recognized through some visible design codes a muted, frequently pastel colour palette usually pink, a simple sans serif typeface, a minimalist aesthetic, oh yea, and watch out for friendly emojis and hand-drawn illustrations.

From dental floss to mascara, craft beer, insurance and mattresses to skincare brands across different categories are...

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