Kevin Rozario
Nov 11, 2021

Strong quarters by LVMH, Hermès and Kering buoy global luxury

Growth continued, yet, in some cases, at a slower rate than earlier in the year.


Third-quarter results for LVMH, Gucci’s parent Kering, and Hermès were a confidence boost for the global luxury business. Growth continued, yet, in some cases, at a slower rate than earlier in the year. But this was expected since some retail reopenings happened over the same quarter in 2020, making for a tricky comparison.


The smallest of the companies, Hermès, delivered consolidated revenue of $2.7 billion (€2.37 billion), up 31% year-on-year (at constant exchange rates) but below the 57% rise recorded over the first nine months of 2021. In Q3, the brand saw an upturn in European sales (40%) and acceleration in the Americas (48%), while Asia stayed consistent at 29%. Nevertheless, all geographical areas (led by Asia-Pacific) posted strong double-digit growth during the period, compared to pre-pandemic 2019.

Hermès described Greater China’s performance as “remarkable,” as it is maintaining momentum with new and revamped boutiques. The brand just opened a second store in Shenzhen (pushing its China total to 28) on the Mainland, and it unveiled its newly renovated flagship at Plaza 66 in Shanghai last week on October 29.

In a statement, the executive chairman of Hermès, Axel Dumas, said: “In a world that remains unstable, the balance between our sixteen métiers and between our locations around the world, allows us to move forward with optimism and caution.”

Year-to-date, Hermès stock is up 60% and 18% over the past month.


The world’s biggest luxury group, LVMH Moët Hennessy Louis Vuitton, generated a growth of 11% in the third quarter versus the same period in 2019, with revenue rising to $18 billion (€15.5 billion).

The Fashion & Leather Goods business group accounted for almost half of those sales at $8.6 billion (€7.45 billion), up 38% from Q3 2019. The division almost single-handedly drove the majority of LVMH’s 11% growth over those two years.

By geography, Asia remained vibrant, growing by 26% versus 2019 while the US pushed forwards with 22%. Japan was sluggish and is still contracting (by 6% in the quarter). Meanwhile, Europe’s double-digit declines became single-digit (down 6%), suggesting a swing to positive territory could be coming as retail conditions normalize.

DFS continued to be a drag on LVMH’s second-biggest division, Selective Retailing. The business group was the only one of five to show a contraction in Q3 at a hefty 19% versus 2019. LVMH singled out travel retailer DFS for “revenue still lower than 2019,” blamed on the lack of international travelers, the Chinese, in particular. Meanwhile, Sephora showed strong momentum while the recently opened DFS-operated Samaritaine in Paris is expected to bear fruit in the coming years.

Year-to-date, LVMH stock is up 34% and nine% in the past month.


Gucci-led Kering Group generated total sales of $4.8 billion (€4.19 billion) in Q3, up 10% (at comparable rates) over the same period in 2019. Almost $2.5 billion (€2.2 billion) of the total came from Gucci, which had lackluster growth of just two% over 2019. While just one-third the size of Gucci, the St Laurent brand did much better, growing by 37% versus 2019 as brand awareness and market penetration increased quickly, most notably in the Asia Pacific.

Revenue from all Kering’s directly-operated luxury stores, including e-commerce, grew by 11% relative to Q3 2019. In addition to Gucci and St Laurent, those houses include Alexander McQueen, Balenciaga, and Bottega Veneta, which all saw strong momentum in North America.

Kering, which is going fur-free beginning with its Fall 2022 collections for all brands, noted that Western Europe and Japan are still being affected by the absence of tourists, but sales continued to improve there. Meanwhile, after solid growth in the first half of the year in the Asia-Pacific, sales “were held back by rising COVID-19 case numbers during the summer,” though they remained above 2019 levels. Online’s pace was particularly strong—up 148% versus Q3 2019.

Kering chairman and CEO François-Henri Pinault praised Saint Laurent, Bottega Veneta, and the group’s other luxury houses, as well as Kering Eyewear for their “outstanding performances” in Q3. On Gucci, he said the brand would face “an intense fourth quarter.”

Year-to-date, Kering stock is up 17% and up to five% in the past month.


Related Articles

Just Published

6 hours ago

Wunderman Thompson hires Ogilvy's Samir Gupte as ...

An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.

7 hours ago

A deepfake Tom Hanks is promoting a dental plan, ...

The actor took to Instagram to warn followers of the ad campaign which is a hoax made by artificial intelligence.

7 hours ago

'Different, not less': Merlee Jayme on nurturing ...

"Nobody has ever been comfortable being the square peg in the round hole," one of the most celebrated female leaders in Asia's advertising circles, Jayme reflects on her journey that allowed her to think differently to create different.

8 hours ago

PubMatic's Activate rolls out in APAC, adtech ...

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?