Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago.
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
Growth continued, yet, in some cases, at a slower rate than earlier in the year.
The marketing organisation reported US$7.7 million of earnings before tax deductions over a six-month period.
The streamer added only 2.1 million new subscribers from the previous quarter.
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.
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