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'Pseudoscientific marketing' or a bold innovation in quantum science? Guerlain's new luxury skincare offering sparks controversy
SOUNDING BOARD: Luxury skincare brand Guerlain has come under fire for its bold claims that its new $740 cream boasts the innovations of quantum science. Whilst some online have revelled it as a marvel, others are labelling it a misguided marketing attempt. Campaign asks experts to weigh in on the debate.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media
Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.
Pharell at Louis Vuitton: Power of influence or best man for the job?
Pharrell Williams being appointed as the creative director at Louis Vuitton has nothing to do with influencer marketing or personal branding. Zilch.
Former P&G and Diageo marketer joins Sephora
Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.
Strong quarters by LVMH, Hermès and Kering buoy global luxury
Growth continued, yet, in some cases, at a slower rate than earlier in the year.
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