Marketing Opinions
Andrew Au
Sep 23, 2015

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing.

A scene from Star Wars: Rebels

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

5 Mash names all-female executive team, shifts global HQ to Singapore

Inside the collapse of Indonesia’s most promising creative network

6 Inside the collapse of Indonesia’s most promising creative network

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

8 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

9 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Cheetos’ launches limited edition fashionably functional pants

10 Cheetos’ launches limited edition fashionably functional pants

Related Articles

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti
Nov 2, 2021
Shauna Lewis

Lego's Christmas ad mixes Star Wars with a ...

Did marketing create the manosphere?
1 day ago
Saul Parker

Did marketing create the manosphere?

100 days in, how are Trump’s tariffs reshaping marketing in Asia?
Apr 28, 2025
Staff Reporters

100 days in, how are Trump’s tariffs reshaping ...

Meta CMO to publish new book for marketers
Mar 7, 2025
Campaign India Team

Meta CMO to publish new book for marketers

Just Published

GroupM to merge agency brands into single P&L
3 hours ago
Lucy Shelley

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

TK Maxx reviews global media account
The Information
13 hours ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Leo without the Burnett is still brimming with creative ambition
14 hours ago
Vinita Bhatia

Leo without the Burnett is still brimming with ...

Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
14 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.