Apr 25, 2018

What it's like to work on... Auto China 2018

“One of the most ambitious things we have done at Auto China in Beijing was to create a Sky Lift that flew our guests eight metres up through the roof…”

Sep 23, 2015

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing.

Aug 22, 2012

CASE STUDY: How Nippon Paint inspired Malaysians to give their homes a makeover

MALAYSIA - Nippon Paint and Naga DDB showed Malaysian homeowners how colours could bring positive effects to their daily life with an integrated campaign.

Mar 27, 2012

Kylie Minogue joins Sydney New Year's Eve 2012 as creative ambassador

SYDNEY - Imagination, agency for the Australian city of Sydney, has appointed popular singer Kylie Minogue as creative ambassador for the 2012 Sydney New Year's Eve.

Jan 17, 2012

Imagination launches offices in India

MUMBAI - Experiential marketing specialists, Imagination, has launched a new office in Mumbai, and is planning to launch a second India office in Bangalore this year.