Faaez Samadi
May 30, 2017

Snap Inc partners with Integral Ad Science over brand safety

IAS brought in to review Snap’s protocols to mitigate brand risk.

Snap Inc partners with Integral Ad Science over brand safety

Integral Ad Science today announced a partnership with Snap Inc to ensure transparency and brand safety on its platforms, including Snapchat.

The advertising analytics company will advise Snap on its brand safety models, ensuring industry best practices are adhered to minimise negative exposure for businesses on Snapchat. IAS will also provide media quality measurement capabilities.

Snapchat’s design means its real-time user generated content is relatively securely insulated from negative brand issues, but IAS will seek to drive greater transparency and higher media quality of the platform’s in-app photos and videos.

As part of the agreement, IAS has joined the Snapchat Brand Safety Coalition, a group that will meet regularly to discuss Snap’s policies regarding brand safety.

“IAS commends Snap on taking a proactive approach and partnering with third party measurement companies to protect brand image for their advertisers,” said David Hahn, IAS chief product officer.

“Upon review of their unique user design and experience, internal processes, and protocols related to brand safety, IAS is confident that Snap is taking the right steps to mitigate brand risk for their advertisers.”

The partnership comes after IAS’ agreement earlier this month with The Trade Desk to provide brand safety data for desktop and mobile in-app video and display inventory on the ad tech company’s platform.

Related Articles

Just Published

8 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

9 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

9 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

9 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.