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The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
Integral Ad Science acquires Amino Payments
This deal deepens IAS’ focus on programmatic transparency solutions for marketers.
Twitter selects DoubleVerify, IAS as preferred brand safety partners
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
Indonesia, Japan top global brand-risk list for mobile web: Integral Ad Science
Meanwhile, Singapore registered the second-highest ad fraud globally in the first half of the year, reveals IAS's new Media Quality Report.
The streaming habits of Australians and Indonesians
While most consumers in both countries are willing to watch ads for free content, their access devices and preferred platforms vary, according to an OTT study from Integral Ad Science.
As the cookie crumbles, IAS report reveals different data privacy attitudes across APAC
TOP OF THE CHARTS: Australians are less aware of privacy regulations than Indonesians; Singaporeans more open to behavioural targeting.
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