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Harnessing the power of SPO for programmatic campaigns
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.
Ad fraud creeps higher in APAC in 2022
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
Evolving mediums demand evolving solutions
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
Integral Ad Science expands to South Korea
Appoints Inwon Park to lead sales operations.
Singapore leads key markets in desktop ad fraud rates
TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report.
40 Under 40 2021: Laura Quigley, Integral Ad Science
Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.
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