ias
Data scraping: what is it and why should advertisers be concerned?
Campaign UK talks to leading spokespeople on the issue.
40 Under 40 2022: Jessica Miles, Integral Ad Science
With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.
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Harnessing the power of SPO for programmatic campaigns
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.
Ad fraud creeps higher in APAC in 2022
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
Evolving mediums demand evolving solutions
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
Integral Ad Science expands to South Korea
Appoints Inwon Park to lead sales operations.
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