As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
Appoints Inwon Park to lead sales operations.
TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report.
Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.
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