ias

May 20, 2020

As the cookie crumbles, IAS report reveals different data privacy attitudes across APAC

TOP OF THE CHARTS: Australians are less aware of privacy regulations than Indonesians; Singaporeans more open to behavioural targeting.

May 18, 2020

Adtech cuts: Integral Ad Science becomes latest firm to reduce workforce

Several adtech companies have been forced to reduce their headcount as they deal with the consequences of COVID-19.

Feb 25, 2020

Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities

The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.

Feb 3, 2020

Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns

Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.

Oct 30, 2019

Japanese consumers shun brands in ‘low-quality’ environments

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

Sep 30, 2019

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up