ias

2 days ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

May 5, 2021

Admix partners IAS to offer 'first ever' third-party verification for in-game ads

Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.

Apr 19, 2021

Indonesia poses the world's highest brand risk for digital advertisers

Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.

Mar 23, 2021

IAS launches globally accredited training for digital ad verification

IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns.

Feb 11, 2021

The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day

Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.

Jan 14, 2021

Integral Ad Science acquires Amino Payments

This deal deepens IAS’ focus on programmatic transparency solutions for marketers.