A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns.
The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
This deal deepens IAS’ focus on programmatic transparency solutions for marketers.
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