The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
This deal deepens IAS’ focus on programmatic transparency solutions for marketers.
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
Meanwhile, Singapore registered the second-highest ad fraud globally in the first half of the year, reveals IAS's new Media Quality Report.
While most consumers in both countries are willing to watch ads for free content, their access devices and preferred platforms vary, according to an OTT study from Integral Ad Science.
TOP OF THE CHARTS: Australians are less aware of privacy regulations than Indonesians; Singaporeans more open to behavioural targeting.
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