Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.
Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.
Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.
TOP OF THE CHARTS: Diversity and inclusion (D&I) are key industry topics ushering in a new era of responsible marketing and advertising.
Campaign UK talks to leading spokespeople on the issue.
With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.
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