integral ad science

Feb 11, 2021

The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day

Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.

Jan 15, 2021

Campaign Crash Course: What makes a successful ad verification strategy?

Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?

Jan 14, 2021

Integral Ad Science acquires Amino Payments

This deal deepens IAS’ focus on programmatic transparency solutions for marketers.

Oct 6, 2020

Indonesia, Japan top global brand-risk list for mobile web: Integral Ad Science

Meanwhile, Singapore registered the second-highest ad fraud globally in the first half of the year, reveals IAS's new Media Quality Report.

Sep 3, 2020

The streaming habits of Australians and Indonesians

While most consumers in both countries are willing to watch ads for free content, their access devices and preferred platforms vary, according to an OTT study from Integral Ad Science.

Aug 18, 2020

Women to Watch 2020: Laura Quigley, Integral Ad Science

With an innate ability to get to the heart of any problem, Quigley finds solutions that can be applied to many for the greater good.