Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.
It provides new tools for managing media quality
Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.
The study suggests that contextual ads could be a viable alternative to cookies.
With the deal, the media verification firm continues its specialisation in connected TV technology.
Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.
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