integral ad science
The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
Campaign Crash Course: What makes a successful ad verification strategy?
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
Integral Ad Science acquires Amino Payments
This deal deepens IAS’ focus on programmatic transparency solutions for marketers.
Indonesia, Japan top global brand-risk list for mobile web: Integral Ad Science
Meanwhile, Singapore registered the second-highest ad fraud globally in the first half of the year, reveals IAS's new Media Quality Report.
The streaming habits of Australians and Indonesians
While most consumers in both countries are willing to watch ads for free content, their access devices and preferred platforms vary, according to an OTT study from Integral Ad Science.
Women to Watch 2020: Laura Quigley, Integral Ad Science
With an innate ability to get to the heart of any problem, Quigley finds solutions that can be applied to many for the greater good.
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