integral ad science
40 Under 40 2021: Laura Quigley, Integral Ad Science
Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.
IAS launches new reporting platform Signal
It provides new tools for managing media quality
Japan continues to witness high ad fraud while emerging markets make headway: IAS report
Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
Integral Ad Science acquires Publica
With the deal, the media verification firm continues its specialisation in connected TV technology.
Adtech experts on why IAS purchased Publica and the future of CTV measurement
Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.
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