Staff Reporters
Sep 7, 2022

IAS appoints Megan Reichelt as country manager, Southeast Asia

This is Reichelt's second promotion since she joined the company in June, 2021.

IAS appoints Megan Reichelt as country manager, Southeast Asia

Media verification firm, Integral Ad Science (IAS) has elevated Megan Reichelt as country manager, Southeast Asia (SEA) from her previous role of APAC programmatic head at the company. In the current profile, Reichelt will engage with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA.

Her remit includes developing sales strategies to support current clients while building new partnerships with stakeholders to make ad impressions count.

Reichelt will be based in Singapore and report to Laura Quigley, SVP APAC.

"I am thrilled to have Megan provide operational excellence, team management and sales leadership in the region,” said Laura Quigley, SVP APAC, IAS. “She has already been very successful in her programmatic lead role with strong track records of building strategic partnerships across these markets and growing business within the ad tech space. I am confident she will successfully guide the teams and help clients improve their digital spending outcomes.”

“With the growth of digital advertising comes a greater need for media quality measurement, which makes this an exciting opportunity,” said Reichelt.

Before joining IAS, Reichelt was the marketing lead for Accor hotels and worked on digital advertising and content strategies.

Related Articles

Just Published

17 hours ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

17 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

18 hours ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

19 hours ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.