partnership
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
GroupM ties with Twitch in APAC to bolster gaming expertise
Agency network says it is the first to partner with Twitch in the region.
Teeing up your brand for sports partnerships
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
Are advertisers to blame for agency inefficiencies?
Compensation practices make it difficult, if not impossible, for agencies to justify the cost of investing in the technology they need to optimise their production operations, writes the founder and CEO of TrinityP3.
WPP, Microsoft expand partnership to boost creative content production
Cloud Studio is one product resulting from the deal.
TikTok and Mediabrands launch global creator partnership
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
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