partnership

Sep 28, 2021

GroupM ties with Twitch in APAC to bolster gaming expertise

Agency network says it is the first to partner with Twitch in the region.

Sep 16, 2021

Teeing up your brand for sports partnerships

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.

May 27, 2021

Are advertisers to blame for agency inefficiencies?

Compensation practices make it difficult, if not impossible, for agencies to justify the cost of investing in the technology they need to optimise their production operations, writes the founder and CEO of TrinityP3.

May 7, 2021

WPP, Microsoft expand partnership to boost creative content production

Cloud Studio is one product resulting from the deal.

Apr 6, 2021

TikTok and Mediabrands launch global creator partnership

The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.

Jan 27, 2021

No7 wants to help women get back to work in its first US campaign

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.