Agency network says it is the first to partner with Twitch in the region.
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
Compensation practices make it difficult, if not impossible, for agencies to justify the cost of investing in the technology they need to optimise their production operations, writes the founder and CEO of TrinityP3.
Cloud Studio is one product resulting from the deal.
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
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