snap
Snap’s ad spend bounces back after pandemic decline
The company’s Q4 earnings call revealed advertisers are coming back.
Snap revenue climbs, but monetising new users remains challenging
Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.
Snap's plans to take on Asia amid growing competition
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
Snapchat sets sights on India growth as TikTok is forced out
The social-media company has doubled its user numbers in India, but continues to struggle to monetise its users outside the US and Europe.
Snapchat names former Laundry Service CCO as head of global creative
Leo Macias joins the video-sharing app this month.
Snapchat launches brand profiles to strengthen advertiser ties with users
Platform wants brands to build permanent archives to which users can keeping coming back.
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