The third and final installment of Snap’s Monumental Perspectives project covers the histories of diverse communities in Los Angeles.
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.
In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space.
Valentina Culatti will join Snap's EMEA creative strategy and production team next month.
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
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