snap

May 6, 2021

Twitter and Snap push content, creators and incremental reach

Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.

Apr 25, 2021

Advertisers triple upfront commitment with Snap

Brands are investing in the platform as the economy heats back up.

Feb 9, 2021

Snap’s ad spend bounces back after pandemic decline

The company’s Q4 earnings call revealed advertisers are coming back.

Oct 22, 2020

Snap revenue climbs, but monetising new users remains challenging

Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.

Oct 7, 2020

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Jul 22, 2020

Snapchat sets sights on India growth as TikTok is forced out

The social-media company has doubled its user numbers in India, but continues to struggle to monetise its users outside the US and Europe.