Snap poaches director of creative strategy from Meta
Valentina Culatti will join Snap's EMEA creative strategy and production team next month.
Snap announces new ad tools after weak Q1 earnings
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
Snap revenue falls 7% in Q1
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
Snap's Q4 results show uncertainty ahead for its business despite growth
Snap Inc posted a US$288 million loss for Q4, reversing profits of US$23 million it made in the previous year, shares tank in after-hours trading.
Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
Advertisers brace for turbulence at Snap, but welcome clearer focus
As the tech company goes through a mass restructuring the advertising industry expects short-term pain—but remains hopeful about Snap’s long-term outlook.
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