snap

Feb 9, 2021

Snap’s ad spend bounces back after pandemic decline

The company’s Q4 earnings call revealed advertisers are coming back.

Oct 22, 2020

Snap revenue climbs, but monetising new users remains challenging

Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.

Oct 7, 2020

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Jul 22, 2020

Snapchat sets sights on India growth as TikTok is forced out

The social-media company has doubled its user numbers in India, but continues to struggle to monetise its users outside the US and Europe.

Jul 21, 2020

Snapchat names former Laundry Service CCO as head of global creative

Leo Macias joins the video-sharing app this month.

Jul 16, 2020

Snapchat launches brand profiles to strengthen advertiser ties with users

Platform wants brands to build permanent archives to which users can keeping coming back.